Our world is full of complicated information. And the insurance industry is notorious for creating products that can be hard to understand. I’m sure we’ve all had clients suffer from “analysis paralysis” when trying to decide between multiple solutions. But it doesn’t have to be scary.

Lately, the only consistent aspect of the long-term care market is change, and in recent years we are seeing that change occur with increasing frequency. One of the most significant changes has been in how we talk with clients about long-term care.